Imagine a WWE ring assembled for an afternoon political campaign event. There’s a band; there are balloons for the kids. And, there’s free lucha libre for all to see — with recognized luchadors, including El Chapulin (The Grasshopper) and El Primero (The First).
The candidate’s smug face is hung on an enormous banner behind the fancy band; on it are promises for the development of Oaxaca.
I walk into the tail end of the show and now have a whole lot of questions about the audience and message and whether this sort of a strategy might work.
It’s a spectacle. And the crowd that gathers seems happy to take a balloon, see a show, dance to the music.
But they’re not letting on who’ll get their vote come July 7th.