Imagine a WWE ring assembled for an afternoon political campaign event. There’s a band; there are balloons for the kids. And, there’s free lucha libre for all to see — with recognized luchadors, including El Chapulin (The Grasshopper) and El Primero (The First).

The candidate’s smug face is hung on an enormous banner behind the fancy band; on it are promises for the development of Oaxaca.

I walk into the tail end of the show and now have a whole lot of questions about the audience and message and whether this sort of a strategy might work.

It’s a spectacle. And the crowd that gathers seems happy to take a balloon, see a show, dance to the music.

But they’re not letting on who’ll get their vote come July 7th.



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